Last updated on: May 28, 2023

Chip and Joanna Gaines, the beloved home renovation duo, have found themselves at the center of controversy once again. The couple, known for their hit show “Fixer Upper,” has expanded their empire to include the Magnolia Network and collaborations with major brands like Target. However, their partnership with Target has recently sparked outrage among netizens due to the retailer’s Pride collection. Let’s delve into the details of this controversy and explore the demands from netizens to pull back the Magnolia line.

The Rise of Chip and Joanna Gaines

Chip and Joanna Gaines captured the hearts of viewers with their popular show “Fixer Upper.” The couple, with their charming personalities and exceptional design skills, quickly became fan favorites. They transformed dilapidated houses into stunning homes, and viewers couldn’t get enough of their creativity and chemistry.

Magnolia Network and Collaborations

Building on their success, Chip and Joanna launched the Magnolia Network, a platform that showcased their love for home improvement and design. The network featured various shows, including “Home Work,” which unfortunately faced its own controversy when allegations arose about incomplete renovation projects.

In addition to their network, the Gaineses partnered with Target, a renowned retailer, to create the Magnolia line. The collaboration aimed to bring their signature style and home decor to a wider audience. Fans eagerly embraced the Magnolia line, flocking to Target stores to purchase items curated by the couple.

Target’s Pride Collection and Netizen Backlash

However, the controversy surrounding the Gaineses and Target erupted when the retailer unveiled its 2023 Pride range. Netizens took to social media platforms to express their discontent, questioning why Chip and Joanna Gaines, known for their devout Christian beliefs, continued their collaboration with Target amidst the backlash.

The controversy has divided public opinion. Some netizens labeled the couple as “sellouts,” suggesting that their decision to collaborate with Target undermined their Christian values. Others expressed disappointment, feeling that the Gaineses should have disassociated themselves from the brand’s Pride collection.

Chip and Joanna’s Response and Call for Clarity

As of now, Chip and Joanna Gaines have not directly addressed the calls to end their partnership with Target in light of the Pride collection controversy. However, it is important to note that the couple has previously faced accusations of racism and anti-LGBTQ bias, which they have vehemently denied. Their supporters argue that these allegations are unfounded and should not impact their collaborations.

Netizens are seeking clarity from Chip and Joanna Gaines on their stance regarding the Target controversy. They want to understand how their Christian beliefs align with the collaboration and whether they support Target’s Pride collection.

Final Thoughts

Chip and Joanna Gaines, renowned for their exceptional design skills and captivating television presence, find themselves facing yet another controversy. The calls from netizens to end their partnership with Target amid the retailer’s Pride collection have sparked a heated debate. As the saga unfolds, the public eagerly awaits a response from the couple, hoping for clarity and understanding regarding their collaboration with Target.

Please comment below what your thoughts about this.