Last updated on: July 8, 2025

DJ Luian, born in Carolina, Puerto Rico, is a globally recognized DJ, record producer, and co-founder of Hear This Music. He’s helped define the sound of modern reggaeton and Latin trap, collaborating with superstars like Bad Bunny, Ozuna, Farruko, and Anuel AA. His early remixes caught fire online, quickly propelling him to fame as one of the most in-demand producers in Latin urban music.

What sets Luian apart is his knack for creating addictive beats and spotting new talent before anyone else. His label has launched chart-topping hits like “La Ocasión,” and his signature style blends Caribbean rhythm with hard-edged urban flair. Now recognized as more than just a producer, Luian is a cultural force pushing Latin music to global audiences.

As of December 2025, DJ Luian is 35 years and 2 months old. His estimated net worth is $6 million, and he is 5 feet 9 inches (175 cm or 1.75 m) tall.

Bio/Wiki

Full Name

Luian Malavé Nieves

Nickname

DJ Luian

Profession

Disc Jockey, Record Producer

Career

Debut

Single

Feliz Navidad (2014)

Best Known for

DJ Luian is best known as a foundational Puerto Rican DJ and producer who helped shape reggaeton and Latin trap, launching hits like “La Ocasión” and collaborating with stars like Bad Bunny and Anuel AA.

Genres

Latin Urbano

Instruments

Vocals

Personal Profile and Background Details

Date of Birth

September 30, 1990

Age

As of today, DJ Luian is 35 years, 2 months, and 5 days old.

Zodiac sign

Libra

Nationality

Puerto Rican

Birth Place

Puerto Rico

Residence

Puerto Rican

School / College / University

Not known.

Religion

Christianity

Race / Ethnicity

Mixed

Hobbies

Traveling

Tattoo

Physical Stats & More

Height

In feet: 5′ 9″
In Centimeters: 175 cm
In meters: 1.75 m

Weight

In kilograms: 61 kg
In Pounds: 134 lbs

Body Measurements

Chest Size: unknown
Biceps Size: unknown
Waist Size: unknown

Shoe size

12 (US)

Eye color

Black

Hair Color

Black

Family

Wife

He is not married yet

Father

Wisomalave Nieves

Mother

Clara Nieves

Siblings

Patricia Malavé (Sister) (Nurse)

Patricia is the sister of DJ Luian. She studied Associate in Nursing at ITEC Technological Institute and graduated from San Juan University College. She now worked as a psychiatric nurse at Orlando Health and Rehabilitation. She is in very good terms with Luian and her father.

Children

Janiel Nieves (Son) (Born in 2010)

Relationship & More

Marital Status

Single

Marriage Date

N/A

Girlfriend and Dating History

Zuleyka Rivera (2021–2024)

Net worth 2025

$6 million

As of December 2025, it’s estimated that DJ Luian has a net worth of about $6 million. He didn’t just make beats. He built an empire. Let’s break down how DJ Luian makes his money, how much he earns from each stream of income, and how he turned his talent into a multi-million dollar career.

1. Music Production & Royalties

At his core, DJ Luian is a producer. He started out in Puerto Rico mixing underground tracks, but it didn’t take long before he caught the ears of rising stars. Today, he’s produced for the biggest names in Latin music—Bad Bunny, Anuel AA, Ozuna, Arcángel, and Farruko, just to name a few.

Each time one of those songs is streamed, downloaded, or played on the radio, Luian gets paid. That includes:

Producer fees (he can charge $5K–$10K+ per track)
Mechanical royalties from streaming
Publishing royalties when he co-writes songs
Performance royalties from radio, TV, or live performances

Estimated annual income: $400,000 to $600,000

2. Hear This Music: The Label That Changed the Game

In 2015, Luian co-founded Hear This Music with Mambo Kingz. That move wasn’t just smart—it was game-changing. Their label launched “La Ocasión”, a song widely credited with bringing Latin trap to the mainstream.

They signed early deals with Bad Bunny and pushed out viral hits that now live on playlists around the world. And with Sony Music Latin as their distribution partner, they earn from:

Streaming and download revenue
Publishing and licensing
Backend distribution deals

Think about it: every time you stream one of those chart-busting tracks, Luian isn’t just getting producer credit—he’s making money as a label boss too.

Estimated annual earnings from label profits: $500,000 to over $1 million

3. YouTube: More Than Just a Music Platform

DJ Luian’s presence on YouTube is massive. Not just through his personal channel, but through Hear This Music’s official account, which has:

Over 15 million subscribers
More than 10.4 billion views

Here’s what that translates to in cash:

Luian’s personal channel brings in around $7K–$14K/month, or about $100K/year
Hear This Music’s channel rakes in $47K–$67K/month, totaling $600K–$800K/year

This is mostly passive income at this point—music videos continue to earn long after release.

Combined YouTube earnings per year: $700,000 to $900,000

4. Social Media & Brand Partnerships

Luian doesn’t just produce music—he’s a brand. With millions of followers across Instagram, TikTok, and YouTube, he’s a prime pick for sponsored deals and brand collabs.

He’s worked with:

Lifestyle and fashion brands
Tech companies
Alcohol labels
Music-related platforms and gear brands

And when you’ve got millions of eyes on your posts, one branded collab can fetch anywhere between $5K to $25K. He also likely earns from affiliate links, TikTok creator funds, and even music producer sample packs.

Estimated annual income from social media and sponsorships: $300,000 to $500,000

5. Live Gigs & DJ Performances

Luian may not be a touring artist like Bad Bunny, but he still commands attention on the decks. He gets booked for:

Music festivals in the US, Mexico, and Puerto Rico
Exclusive club nights
Private VIP events

While his performance schedule isn’t as busy as front-stage artists, his name still draws crowds.

Booking fee per show: $10K–$30K
Estimated annual event income: $100K–$300K

Annual Earnings Breakdown (Quick View)

Income Source	Estimated Annual Income
Music Production & Royalties	$400K – $600K
Hear This Music (Label)	$500K – $1M+
YouTube Channels	$700K – $900K
Brand Deals & Social Media	$300K – $500K
Live DJ Events	$100K – $300K
Total Estimated Earnings	$2M – $3.3M+