Last updated on: May 17, 2025
JoJo Siwa—full name Joelle Joanie Siwa—is a Gen-Z powerhouse who burst into the spotlight on Dance Moms and never slowed down. Born May 19, 2003, in Omaha, Nebraska, JoJo has grown from sparkly bows and pop anthems into a bold, fearless artist pushing boundaries across music, media, and culture. After joining Nickelodeon in 2017 and starring in shows and her own movie The J Team, she quickly became a household name. Her single “Boomerang” became a viral anthem against bullying, racking up over a billion YouTube views. But JoJo’s impact goes beyond glitter and choreography—she broke barriers on Dancing With The Stars by dancing with a same-sex partner and earned Time’s nod as one of 2020’s most influential people. With her 2024 EP Guilty Pleasure, she’s stepping into a more mature sound, all while keeping her 70 million followers hooked on what she’ll do next.
As of December 2025, JoJo Siwa is 21 years and 7 months old, her estimated net worth is $20 million, and she stands at a height of 5 feet and 9 inches (175 cm or 1.75 m) tall.
Bio/Wiki
Full Name
Joelle Joanie Siwa
Nickname
JoJo
Profession
Dancer, Singer, Actress, and YouTube personality.
Career
Debut
TV Show
Abby’s Ultimate Dance Competition (2013)
Film
The Angry Birds Movie 2 (2019)
Best Known for
JoJo Siwa is best known as a singer, dancer, and media personality who rose to fame on Dance Moms, popularized her signature colorful hair bows, and became a Nickelodeon star with hit songs like “Boomerang”.
Genres
Pop Music, electropop.
Instruments
Vocals
Awards
Personal Profile and Background Details
Date of Birth
19 May 2003
Age
As of today, JoJo is 22 years, 6 months, and 17 days old.
Zodiac sign
Taurus
Signature
Nationality
American
Birth Place
Omaha, Nebraska, U.S.
Residence
Los Angeles.
School / College / University
Siwa did not attend a traditional college or university.
Religion
JoJo Siwa grew up in a Christian home and has said she was “super religious” as a kid. She still holds on to her faith and believes in Jesus, but she’s also been open about being queer and how that journey has shaped her view of religion. JoJo talks about finding a balance—staying true to what she believes while also standing up for who she is.
Race / Ethnicity
JoJo’s roots are a colorful mix of European heritage. On her dad’s side, she’s primarily Polish—her family line traces back through generations of Polish ancestry. Her mom, Jessalynn, brings in a blend of German, Luxembourgish, and a touch of Italian.
Food Habits
JoJo Siwa’s food habits have grown up right along with her. Once all about pizza rolls, ramen, and fruit roll-ups, she’s now into a more balanced and health-focused routine. Think grilled chicken, fresh veggies, organic snacks, and a love for fruit—bananas, grapes, and blueberries are always nearby. She’s a fan of charcuterie boards too (yes, JoJo loves a good meat-and-cheese moment). One quirky fave that never left? Jellied cranberry sauce—she even adds it to casseroles. While she’s all about clean eating and staying energized for her busy life, she still makes room for the fun stuff, like a slice of marble cake now and then. It’s all about balance, not restriction. And with her regular workouts and dancing, JoJo keeps both her meals and movement in sync with her high-energy lifestyle.
Hobbies
Dancing, singing.
Tattoo
JoJo Siwa’s tattoos tell a story—her story. Her first ink, “1031,” dropped in August 2023 and isn’t just a number. It marks the 1,031 days of her DREAM The Tour, nods to her birth year (2003), and highlights the number 3, a personal favorite.
In 2024, she added a winged teddy bear on her arm, a design tied to her music and album art—equal parts edgy and symbolic. But it was her 2025 tattoo, “CEO of gay pop,” that turned heads. Meant as a bold, cheeky statement about her claim to a new genre, it stirred up mixed feelings—some called it over-the-top, others loved the unapologetic vibe.
She’s also hinted at tattoos for her future kids: a baby girl named Freddie and twin boys Eddie and Teddie. For JoJo, ink isn’t just decoration—it’s a canvas of milestones, meaning, and dreams still unfolding.
Physical Attributes and Measurements
Height
- In feet: 5′ 9″
- In Centimeters: 175 cm
- In meters: 1.75 m
Weight
- In kilograms: 54 kg
- In Pounds: 119 lbs
Body Measurements
33-24-34 inches (bust-waist-hip)
Shoe size
9 (US)
Dress size
6 (US)
Bra size
33B
Eye color
Brown
Hair Color
Blonde
Family
Spouse
Not married yet.
Father
Tom Siwa
Mother
Jessalynn Siwa (Dance teacher)
Siblings
Jayden Siwa (Vlogger)
Children
JoJo Siwa doesn’t have kids yet, but she’s already got their names picked out—and tattooed. She’s shared that she plans to have three children: a daughter named Freddie and twin boys named Eddie and Teddie, all through surrogacy with a sperm donor. Her goal? To become a mom by 23. For JoJo, starting a family isn’t just a distant dream—it’s a clear, heartfelt part of her life plan. She talks about it with the same energy and vision she brings to her career.
Others
Tessa Medinger (aunt)
Relationship & More
Marital Status
Single
Marriage Date
None
Affairs or dating history
Matty B (2015) – Rumored
Kylie (January 2021—2022)
Avery Cyrus (2022)
Savannah Demers (2023) – Rumoured
Dakayla Wilson (2024)
Kath Ebbs (2024–2025)
Chris Hughes (Rumor)
Favorite Things
Favorite Color
Pink
Favorite food
Pizza.
Favorite Number
5
Favorite dance type
hip hop
Net Worth 2025
$20 million
As of December 2025, it’s estimated that JoJo Siwa has a net worth of about $20 million. From YouTube star and child dancer to a savvy entrepreneur and music artist, JoJo has crafted a powerful business empire that brings in money from all directions. Here’s how she does it:
1. Music & Live Tours
Estimated Earnings: $6–8 million+
JoJo Siwa’s music career has been surprisingly lucrative—especially when you factor in her young audience’s loyalty.
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YouTube Breakout Hits: Her debut single “Boomerang” wasn’t just a catchy pop anthem; it became a viral sensation with over 1 billion views on YouTube. With YouTube’s average CPM (Cost Per Mille) at $2–$5, that single video likely earned $2–$5 million in ad revenue alone.
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Streaming Royalties: Her songs, including “Kid in a Candy Store,” “D.R.E.A.M.,” and 2024’s “Karma,” continue to perform well on platforms like Spotify and Apple Music. While she may earn fractions per stream, the volume adds up. Experts estimate she makes $300K to $500K yearly from streaming royalties alone.
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D.R.E.A.M. The Tour (2019–2020): Her first major concert tour grossed an impressive $26.9 million, with over 80 cities in North America. After venue costs, travel, and crew wages, JoJo reportedly walked away with at least $5 million in net profit. This cemented her as a profitable live performer—and not just for kids.
2. Merchandise & Licensing
Estimated Earnings: $10–15 million+ (ongoing royalties)
This is where JoJo Siwa turns into a mini mogul.
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The Hair Bows: Love them or hate them, JoJo’s signature oversized bows became a global trend. Partnering with Claire’s and Walmart, she sold over 80 million bows worldwide. These retail partnerships reportedly brought in $400 million+ in global sales, with JoJo earning at least 10–15% royalties, or an estimated $8–12 million.
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Product Line Explosion: Beyond bows, JoJo’s brand has included:
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Dolls
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Backpacks
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Bedding
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Clothing
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Board games
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Toothbrushes
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Even cereal
With over 500 licensed products, JoJo’s merchandise empire is a major chunk of her net worth. Retail analysts estimate her ongoing royalty streams bring in $1–2 million annually, even in 2025.
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3. Television & Film
Estimated Earnings: $3–4 million
JoJo’s close ties with Nickelodeon launched her into full-on media stardom.
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Nickelodeon Contract: Signed in 2017, JoJo starred in multiple specials, live-action films (The J Team, 2021), and animated features. While exact earnings are under wraps, industry insiders estimate she earned $1–2 million through these roles and appearances.
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Reality Shows & Guest Spots:
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Dancing with the Stars (Season 30): JoJo made headlines as the first contestant to dance with a same-sex partner. Contestants reportedly earn up to $295K if they make it far—which she did.
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Celebrity Big Brother UK (2025): JoJo appeared on Season 24 and finished in 3rd place. According to UK reports, top contestants were paid £100,000 to £200,000, or roughly $125K–$250K.
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4. YouTube & Social Media
Estimated Earnings: $4–6 million (lifetime), $2.6M+ annually
JoJo’s online presence has always been core to her brand.
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YouTube Channel (“It’s JoJo Siwa”):
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Over 12 million subscribers
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More than 3.7 billion total views
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Ad revenue estimates range from $3–5 million since 2015.
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She also earns from product placements, merchandise links, and video promotions.
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Social Media Influence:
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Instagram: 11M+ followers
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TikTok: 33M+ followers
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Twitter, Snapchat, Facebook, etc.
With that kind of reach, JoJo reportedly earns $15K–$25K per sponsored post and makes $2–3 million yearly from brand deals and cross-platform ad revenue.
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5. Brand Collaborations & Sponsorships
Estimated Earnings: $1–2 million/year
JoJo has become the face of kid-friendly brands and LGBTQ+ advocacy campaigns. She’s partnered with companies like:
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Claire’s
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Walmart
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Target
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General Mills (JoJo Siwa Cereal)
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Nickelodeon-branded products
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Facebook Watch (executive producing JoJo Goes)
Through endorsements, limited-edition product drops, and branded campaigns, JoJo earns $1–2 million annually from collaborations alone.
Real Estate and Investments
Estimated Value: $3–5 million
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Los Angeles Mansion: In December 2019, JoJo bought a $3.5 million home in Tarzana, California, at just 16 years old. The 6,000-square-foot mansion is decked out in full JoJo style, complete with rainbow walls, merch displays, and even a custom candy room.
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While she hasn’t revealed much about stock or crypto investments, her team is likely managing her earnings through trusts and long-term investments.
Total Lifetime Estmated Earnings
| Income Stream | Estimated Earnings |
|---|---|
| Merchandise & Licensing | $10–15 million |
| Music & Tours | $6–8 million |
| YouTube & Social Media | $4–6 million |
| TV & Film | $3–4 million |
| Brand Deals | $3–5 million |
| Real Estate & Assets | $3–5 million (not liquid) |
| Estimated Total | $20–25 million |
Car collection
BMW Convertible
House
Los Angeles Mansion – $3.4 million.
Pets
Social Media Profiles
Website
YouTube
Most watched videos of JoJo Siwa
