She’s the runway darling with bleached-out brows, a TikTok sense of chaos, and—for reasons we’ll get to—a battered Wii console perched in her Brooklyn flat. Think you already know everything about fashion’s latest Gen-Z icon? Buckle up. The internet loves Alex Consani for her high-fashion moments, but these off-beat details reveal the hilarious, heartfelt, and frankly relatable human behind the headlines.
1. She Swears by a “No-Face-Wash” Skincare Philosophy
Alex stunned a Teen Vogue Summit audience when she admitted she doesn’t cleanse with soap or gel. Instead, she removes makeup with plain Bioderma cleansing oil and seals the deal with moisturizer—nothing more. Her reasoning? Over-complicated routines can wreck a teen’s skin barrier. The minimalist approach, she says, “literally saved my face.”
Why it’s so watch-worthy: Beauty TikTok is drowning in 10-step routines. Alex’s “less-is-more” line is content gold for headline writers and skincare skeptics.
2. Wii > Runway: She’s a Die-Hard Gamer
Hidden in that pristine apartment is a still-functional Nintendo Wii, plus the delightfully campy America’s Next Top Model video game—“It’s sick, sick,” she told The Cut. Her go-to downtime ritual? Button-mashing her way through virtual photo-shoot challenges, controller in one manicured hand and iced coffee in the other.
3. She Literally Rescued a Fake Plant off the Curb
Fashion’s “It Girl” once dragged a dusty, cat-litter–filled plastic ficus from a Brooklyn sidewalk, showered it with her own body wash, and crowned it centerpiece décor. Proof that even top models can be thrifty interior designers—cat litter and all.
4. Those Bleached Brows Are an Intentional “Fairy-Like” Statement
CR Fashion Book called her ethereal look “distinctive.” Alex’s signature white-blonde brows started as a backstage experiment and stuck because they “soften everything,” she’s explained. Combined with translucent skin and platinum hair, the aesthetic has spawned endless Pinterest mood boards titled “fairy grunge.”
5. Queen of Absurdist TikTok—and Public Volume
Scroll her handle @captincroook and you’ll find spontaneous subway rants, mannequin-pose flash mobs, and a running gag where she narrates shrill monologues in grocery aisles. Her off-the-cuff chaos nails Gen-Z humor: messy, earnest, and very loud. Vogue noted that the clips “constantly go viral” precisely because they feel unfiltered.
6. Sustainability Advocate: The Conner Ives “Late Capitalism” Muse
For designer Conner Ives’ SS24 show, Alex was the only model, wearing gowns stitched entirely from Depop up-cycles and dead-stock vintage. The collection cheekily titled “Late Capitalism” used Alex’s star power to argue that old clothes can still make new statements.
7. Scholarship Kid Turned Fashion Star
Before the runways, she was a Petaluma High senior filling out forms for the Alphabet Soup Thrift Store and MacIlvain Family Scholarships. Those awards now help fund her studies at Pace University, where she juggles finals with fashion weeks—sometimes FaceTiming professors from backstage.
8. A Water-Saving Mom & Guide-Dog Dad Shaped Her
Alex’s mother works in water conservation; her father trains guide dogs for the blind. Their down-to-earth careers, she says, keep her perspective “north-star normal,” even when she’s closing Versace. She’s also proud of her Italian, English, and German roots—an immigrant-patchwork heritage she often celebrates online.
9. Forbes 30 Under 30 at 21 Years Old
In December 2024, Forbes slotted Alex onto its 30 Under 30: Art & Style roster, spotlighting her rocket-fuel rise from TikTok jokester to couture campaigner. She shares the list with painters, shoe designers, and NFT artists—but remains its only nominee who’s both walked for Victoria’s Secret and live-commented a Subway sandwich on TikTok.
10. Picked up Skateboarding in 72 Hours—Because “Why Not?”
Days before her Teen Vogue cover interview, Alex bought a neon board, practiced on New York sidewalks, and rolled into the photo-shoot already landing ollies. The move sums her vibe: leap first, finesse later, and film the tumble for the content.
Bringing It All Together
Alex Consani is proof you don’t have to trade personality for high fashion. She’ll rescue curb trash one minute, then headline Paris Couture the next—eyebrows bleached, face unwashed, Wii remote charging. For creators and reporters, this is the vein of gold: celebrate the odd little habits that make a glossy icon feel like everyone’s eccentric best friend. Write those stories and your readers won’t just scroll—they’ll stay.
