Dana White isn’t just the boss of the UFC—he’s the reason most people even know what the UFC is. He’s loud, he’s blunt, and he’s been at the center of the fight game for over two decades.
Born on July 28, 1969, in Manchester, Connecticut, Dana grew up with a thing for combat sports. He boxed a bit as a young guy, but it wasn’t long before he realized he was better at running things behind the scenes. That’s where he really shines.
In 2001, the UFC was struggling and barely staying afloat. That’s when Dana convinced his buddies, Lorenzo and Frank Fertitta, to buy it for $2 million. They made him president, and the rest is history. Under his watch, the UFC went from a fringe sport to a global brand worth billions. Pay-per-views, mega-fights, international stars—you name it, Dana helped make it happen.
He’s not your typical CEO. He swears a lot, doesn’t sugarcoat anything, and isn’t afraid to stir the pot. But that’s part of his charm. Whether it’s hyping up a fight or shutting down rumors, Dana’s always in the mix. And yeah, he’s even started a slap-fighting league called Power Slap—because of course he did.
As of May 2025, Dana White is 55 years and 9 months old. His estimated net worth is $500 million, and he is 5 feet 11 inches (180 cm or 1.8 m) tall.
Bio/Wiki
Full Name
Dana Frederick White Jr.
Nickname
Dana
Profession
President of the Ultimate Fighting Championship
Career
Debut
In UFC in 1993
Best Known for
Dana White is best known for transforming the UFC into a global mixed martial arts powerhouse, growing it from near bankruptcy to a multibillion-dollar sports brand. He revolutionized MMA’s popularity through bold promotion, iconic rivalries, and innovative event production, making UFC a mainstream sensation worldwide.
Awards
Personal Profile and Background Details
Date of Birth
28 July 1969
Age
As of today, Dana White is 55 years, 9 months, and 16 days old.
Zodiac sign
Leo
Signature
Nationality
American
Birth Place
Manchester, Connecticut, United States
Residence
USA
School / College / University
Dana White wasn’t exactly the sit-down-and-study type. He started off at Bishop Gorman High School in Vegas, but let’s just say that didn’t last—he got expelled. He eventually finished up at Hermon High School in Maine and graduated in 1987.
College? He gave it a shot—twice, actually. First at Quincy College, then at UMass Boston. But both times, he bailed after the first semester. Books just weren’t his thing.
Before MMA came calling, Dana worked a bunch of odd jobs—bellhop, bouncer, laying asphalt. He also tried his hand at boxing and later coached it. Not glamorous, but it taught him hustle. And that hustle eventually built an empire.
Religion
Dana White grew up Catholic, but as he got older, he left religion behind. These days, he identifies as an atheist and hasn’t been shy about sharing his views. He’s called religion “dangerous” in interviews and tends to keep his distance from anything overly spiritual—especially when it comes to UFC events.
That said, Dana doesn’t stop fighters from expressing their faith. If they want to pray in the cage or thank God on the mic, he’s fine with it. But for him personally, religion just isn’t part of the picture.
Race / Ethnicity
White Caucasian
Food Habits
Dana White eats with purpose. He sticks to a strict keto diet—lots of meat, eggs, avocado, and pretty much zero carbs. He also does intermittent fasting, usually eating between 2 PM and 7 PM. It’s all about keeping his energy up and body fat down.
His go-to meals? Think eggs, chicken sausage, berries, and lean proteins like grilled chicken with greens. But don’t worry—he’s not all discipline all the time. Once a week, he gives in to cravings with his famous “F*** It Friday,” where anything goes—from deep-fried bacon bites to ridiculous desserts.
It’s all part of a bigger health plan he’s committed to, including workouts, recovery tools like cryotherapy, and custom routines based on bloodwork and genetics. The guy’s serious about staying sharp—on and off the camera.
What Dana White Does for Fun (When He’s Not Running the UFC)
When Dana White’s not running the fight world, he’s still chasing adrenaline—just in different ways. He’s a massive fan of old-school rock—Beastie Boys, Red Hot Chili Peppers, Rage Against the Machine—and even has a Beastie Boys-signed guitar in his office.
He’s also a diehard New England Patriots fan and has a serious admiration for Tom Brady. He once tried to get Brady and Gronk to join the Raiders. Yeah, that close.
Dana’s been rolling on the mats doing Brazilian jiu-jitsu since 1998, collects katana swords (he dropped $60K on some from Pawn Stars), and loves hitting the blackjack and baccarat tables in Vegas—sometimes betting up to $350K per hand. He even once wagered a cool million on a boxing match. No surprise: the guy doesn’t do anything halfway.
Tattoo
Dana White doesn’t have any tattoos—and he’s pretty proud of that. He’s joked that if he’d gotten inked back in the day, it’d probably be something ridiculous like an ’80s band logo he’d regret now. Not exactly his vibe.
He’s even told fighters like Ronda Rousey to hold off on full sleeves while still in the spotlight, though not everyone listens (looking at you, Conor McGregor). While he respects tattoos with meaning—especially cultural ones—he’s not shy about calling out ones he thinks look awful.
Physical Attributes and Measurements
Height
- In feet: 5′ 11″
- In Centimetres: 180 cm
- In meters: 1.8 m
Weight
- In kilograms: 88 kg
- In Pounds: 194 lbs
Body Measurements
- Chest Size: 50″
- Biceps Size: 14″
- Waist Size: 34″
Shoe size
11 US
Eye color
Black
Hair color
None
Family
Wife
Anne White (1996–Present)
Father
Dana White Sr.
Mother
June White
Siblings
Kelly White (Sister)
Yes, Dana White has one sibling-a sister named Kelly White. They were both raised by their mother, June White, after their father left when Dana was a child. Dana has shown support for his sister publicly, including buying her a house. She is married and has 2 kids named Niko and Gillian.
Children
Dana White III (Son)
Aidan White (Son)
Savannah White (Daughter)
Relationship & More
Marital Status
Married to Anne White
Marriage Date
8 November 1996
Affairs or dating history
Anne White (1996—Present)
Net worth 2025
$500 million
As of May 2025, it’s estimated that Dana White has a net worth of about $500 million, based on information from different reliable sources. He isn’t just the loud guy at the press conference or the one hyping up the next title fight. Behind the scenes, he’s built a business machine that’s just as powerful as a left hook from Francis Ngannou. And while most people know him as the UFC boss, few realize how many revenue streams he actually has feeding his empire.
So, where does Dana White make his money? Let’s break it down.
1. Running the UFC Like a Beast
💰 Estimated: $20 million+ per year
Let’s start with the obvious—Dana White is the President and CEO of the UFC, and that role pays well. Sources say he takes home $20 million or more every year in salary, bonuses, and cut of the profits.
He’s been running the show since 2001, turning what was once a struggling fight promotion into a global entertainment powerhouse. He played a massive role in landing major media deals, expanding to dozens of countries, and building the UFC into a brand that even your grandma’s heard of.
Bottom line? He didn’t just build the house—he still owns the keys.
2. The 2016 UFC Mega Sale
💰 Payout: Around $360 million (after taxes)
This was Dana’s life-changing money moment.
When the UFC sold to WME-IMG (now Endeavor) in 2016 for a jaw-dropping $4 billion, White owned 9% of the company. That chunk earned him a personal payday of roughly $360 million after taxes.
And here’s the kicker—he didn’t walk away after the sale. He stayed on as president. Most execs cash out and bounce. Dana? He doubled down.
3. Power Slap: Yes, That’s a Real Thing
💰 Value: $76 million+ in deals and counting
Only Dana White would launch a professional slap-fighting league and actually make it work.
Power Slap, which debuted in 2022, was met with raised eyebrows… and then raised fists (literally). But business-wise? The man landed a $76 million sponsorship deal with VeChain, plus $15 million in backing from Saudi investors.
It might not be the UFC, but it’s bringing in serious cash—and giving Dana yet another corner of the fight world to dominate.
4. Dana White’s Contender Series
💰 Adds value, feeds the UFC pipeline
This one doesn’t have a dollar figure attached to Dana’s pocket, but it’s strategic.
Launched in 2017, the Contender Series is his platform to find fresh fight talent and build future stars. It runs on UFC Fight Pass, adds content value, and keeps the brand rolling. It also gives him more control over the kind of fighters and stories the UFC pushes next.
5. Joining Meta’s Board of Directors
💰 Package: $1.28 million in stock + $50K retainer
In 2025, Dana took a surprising pivot and joined the Board of Directors at Meta, Facebook’s parent company.
It wasn’t just a title flex. He received 1,999 restricted stock units (RSUs)—valued at around $1.28 million—plus a $50,000 annual retainer. Suddenly, he’s not just dominating sports; he’s dipping his toes in Silicon Valley.
It’s an unexpected move, but pure Dana—always pushing into new territory.
6. Brand Deals & Endorsements
💰 Earnings: Not public, but definitely real
Dana doesn’t exactly live the influencer life, but when he backs something, people notice.
He’s closely tied to Howler Head Whiskey, a brand that’s become a regular feature during UFC events. Though it’s not confirmed whether he’s a co-owner, his involvement is loud and proud. He’s also backed brands like PinkBox Donuts in Vegas.
He might not do promo codes on Instagram, but his endorsements move serious product.
7. Gambling Big—and Sometimes Winning Big
💰 One-night win: Up to $7 million
If you know Dana, you know he’s got a soft spot for Vegas tables.
He’s a self-declared high-roller and once won nearly $7 million in a single night playing blackjack. In fact, he’s been banned from multiple casinos—not for breaking rules, but for winning too much. Only Dana White could make gambling look like a business strategy.
8. Real Estate That Screams “Vegas King”
💰 Estimated portfolio: $10–$20 million+
White owns not one, not two, but three luxury homes in Las Vegas, all side-by-side in a gated community. The man essentially bought the block.
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Home 1: 7,700 sq ft – under $1.8 million
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Home 2: 5,500 sq ft – $2.4 million
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Home 3: 4,700 sq ft – $2 million
That’s a serious Vegas footprint, and a pretty smart move considering the city’s real estate market is booming.
Dana White’s Income Summary
| Source | Estimated Earnings | Details |
|---|---|---|
| UFC Salary | $20M+ per year | Base, bonuses, and profit shares |
| 2016 UFC Sale | ~$360M after taxes | From his 9% ownership stake |
| Power Slap League | $76M+ in deals | Includes VeChain + Saudi investments |
| Meta Board Role | $1.28M in stock + $50K cash | New in 2025 |
| Contender Series | Value-add for UFC ecosystem | No direct earnings, boosts brand |
| Brand Endorsements | Undisclosed | Includes Howler Head, PinkBox, etc. |
| Gambling Winnings | Up to $7M in one night | High-stakes blackjack and baccarat |
| Real Estate | $10M–$20M+ portfolio | Three mansions in Las Vegas |
Car collection
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Datsun B210 (his first car)
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1971 Plymouth Barracuda (custom rebuilt muscle car)
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Ferrari Testarossa (classic 1980s Italian sports car)
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Ferrari F430 Spider (high-performance convertible)
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1969 Chevy Camaro (classic American muscle car)
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BMW M6 Gran Coupe (luxury performance coupe)
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Classic Defender Works V8 70th Edition (restored Land Rover Defender)
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Cadillac Escalade ESV (luxury full-size SUV)
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2012 Range Rover (luxury SUV)
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1969 Ford Bronco (classic off-road vehicle)
Additionally, Dana White owns motorcycles such as:
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Ducati (with UFC branding)
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MV Agusta F4 (Italian sportbike)
