Safiyya Vorajee is a social media personality, entrepreneur, and mother from the United Kingdom. She first gained recognition on social media for her fashion and beauty content and has since become known for sharing her life as a mother on her social media platforms.
Safiyya and her husband, Ashley Cain, have a daughter together named Azaylia Diamond, who tragically passed away in April 2021 after battling leukemia. Throughout their daughter’s illness, Safiyya and Ashley documented their journey on social media, sharing updates on Azaylia’s health and raising awareness for childhood cancer.
In addition to her social media presence, Safiyya owns her own business, Safiyya Vorajee Beauty, which sells a variety of beauty products such as false eyelashes and cosmetics.
Safiyya Vorajee has a sizable social media following, with over one million Instagram followers and a large audience on other platforms. She is known for her optimism, resilience, and dedication to using her platform to bring attention to important causes.
As of June 2025, Safiyya Vorajee is 37 years and 10 months old, her estimated net worth is $1.5 million, and she stands at a height of 5 feet 4 inches (161 cm or 1.61 m) tall.
Bio / Wiki
Full Name
Safiyya Vorajee
Nickname
Safiyya
Profession
Author
Career
Debut
Unknown
Best Known for
Safiyya Vorajee is famous for her social media presence and her role as a mother. She first gained recognition on social media for her fashion and beauty content but became more widely known for sharing her journey as a mother on her platforms.
Personal Profile and Background Details
Date of Birth
16 August 1987
Sofiyya Vorajee Age
As of today, Safiyya Vorajee is 37 years, 10 months, and 4 days old.
Zodiac sign
Sagittarius
Nationality
English
Birth Place
Nuneaton, Warwickshire, England, United Kingdom
Residence
Unknown
School / College / University
Etone Community School
Religion
Christian
Race / Ethnicity
India, the Caribbean, Burma, and England.
Food Habits
Non-vegetraian
Hobbies
Unknown
Tattoo
Physical Stats & More
Height
- In feet: 5′ 3″
- In Centimetres: 161 cm
- In meters: 1.61 m
Weight
- In kilograms: 46 kg
- In Pounds: 105 lbs
Body Measurements
37-29-38 inches
Bra size
34C
Dress size
6 US
Shoe size
7 US
Eye color
Black
Hair Color
Black
Family
Safiyya Vorajee was born in Nuneaton, a cozy town in Warwickshire, England. She lived there with her mom Andrea, her dad Dave, and her big brother Danny. Danny is married now and has a little boy named Noah; they all love going on adventures together.
Safiyya is super close to her family. They do everything together, from playing games to cooking yummy meals. She’s a great mom too! She has a daughter named Azliya with Ashley Cain, who used to play football and be on TV.
But there’s something sad about Azliya’s story. She was born in August 2020, but just two months later, doctors found out she had leukemia, a type of cancer. Even though everyone tried their best to help her, little Azliya passed away in April 2021. It was a really tough time for Safiyya and her family.
Now she has a purpose to help families affected by childhood cancer. So for this, she founded The Azaylia Foundation with ex-boyfriend Ashley Cain.
Husband
Not married yet.
Father
Mother
Siblings
Danny Vorajee (Brother)
Children
Azaylia Diamond (Daughter) (Died of Leukemia at the age of 8 months)
Relationship & More
Marital Status
Single
Marriage Date
None
Boyfriend and Dating History
Ashley Thomas Cain (2017–2022)
Safiyya Vorajee and Ashley Cain started dating in 2017, but they kept it quiet until January 2018 when they showed up together in public for the first time. A big milestone came in August 2020 when they had a baby girl named Azaylia Diamond. Sadly, just two months later, Azaylia got really sick with leukemia, a kind of cancer. Her parents were heartbroken. In April 2021, doctors found more tumors, and they couldn’t do much more to help her.
So, they decided to bring Azaylia home and make every moment count. Even though things were tough, Ashley and Safiyya started The Azaylia Foundation in August 2021 to help other families with kids fighting cancer. They were strong together, but sometimes even the strongest bonds change. In March 2022, they shared that they weren’t a couple anymore, but they would still be there for each other and for the cause they started together.
Favorite Things
- Favorite Actress- Emma Stone
- Rapper- Snoop Dog
- Favorite Food- Chinese cuisine
- Favorite Sport- Soccer
- Destinations- Las Vegas
Sofiyya Vorajee Net Worth June 2025
$1.5 million
As of June 2025, Sofiyya’s estimated net worth is around $1.5 million. Let’s explore exactly where her income comes from, how much she’s likely earning, and how each stream fits into her life story.
1. Instagram Sponsorships and Brand Collaborations
Estimated Earnings: $3,600–$4,900/month (~$43,000–$59,000/year)
Safiyya has grown her Instagram (@miss_safiyya_) to over 1 million followers, becoming a trusted voice in parenting, grief support, beauty, and personal growth.
According to influencer analytics platforms like HypeAuditor, influencers with her follower count and engagement rate can command between $3,600 to $4,900 per sponsored post/month, depending on the brand, niche, and exclusivity terms. She partners with wellness, skincare, lifestyle, and fashion brands that align with her audience—mostly women and mothers navigating emotional, spiritual, and physical wellness.
Unlike other influencers chasing viral trends, Safiyya’s brand deals are more value-aligned. Her collaborations tend to come off as personal and intentional, which likely increases trust—and conversion—for brands that work with her.
🔹 Earning Model:
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Sponsored posts & stories
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Affiliate marketing (e.g., beauty or skincare brands)
-
Brand ambassadorships
This income stream provides stable, monthly earnings and scales with her visibility and engagement.
2. Book Royalties – Loving and Losing You, Azaylia
Estimated Earnings: £10,000–£50,000 advance + ongoing royalties
In May 2023, Safiyya released her first memoir, “Loving and Losing You, Azaylia”, published by Ebury Publishing, a division of Penguin Random House UK. The book chronicles the heartbreaking journey of losing her eight-month-old daughter to acute myeloid leukemia and how she rebuilt her life after that unimaginable loss.
As a debut author under a major UK publishing house, Safiyya would typically receive:
-
A book advance ranging from £10,000 to £50,000
-
Royalties of about 10–15% of the book’s net sales price
Given the media attention, emotional subject matter, and Safiyya’s large online following, early sales were strong. Reviews on platforms like Amazon (4.9/5 stars) and Goodreads suggest solid performance. Books in this niche (grief, parenting, memoirs) also benefit from recurring word-of-mouth sales and podcast/TV appearances.
🔹 Additional Promotion:
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Safiyya appeared on shows like Loose Women and BBC Radio
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Book included in discussions around baby loss awareness and women’s mental health
She is likely earning tens of thousands annually in royalties beyond the initial advance, especially if international rights or audiobook versions were sold.
3. Mz Pretty Cosmetics
Estimated Earnings: Undisclosed, potentially five-figure annual revenue
Safiyya also launched a cosmetics brand called “Mz Pretty”, aimed at celebrating beauty, confidence, and self-expression. This venture ties closely to her personal identity, as she often shares beauty routines and skincare tips with her audience.
While specific sales or revenue numbers for Mz Pretty haven’t been made public, the business model relies on:
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Direct-to-consumer sales via online store
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Organic promotion through Safiyya’s social media
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Product bundling (skincare, makeup kits, etc.)
As a founder-influencer hybrid, Safiyya controls the narrative and marketing of her brand. With even modest conversion rates from her follower base, she could easily generate £20,000–£60,000/year in revenue, depending on margins and production scale.
🔹 Key Advantages:
-
No influencer fees (she markets the brand herself)
-
Loyal community supports her mission-driven projects
-
Personal story adds emotional depth to the product line
This income stream adds entrepreneurial freedom and builds long-term brand equity.
4. Paid Public Speaking Engagements
Estimated Earnings: £500–£2,000+ per event
After gaining national attention for her strength and advocacy, Safiyya began public speaking on grief, resilience, and motherhood. She has been featured at schools, corporate wellness events, and charitable functions.
While she has only recently formalized this income stream, motivational speakers with her profile and experience typically charge between:
-
£500 to £1,000 for local or educational talks
-
£2,000+ for corporate or keynote speaking events
🔹 Topics She Speaks On:
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Navigating loss and grief
-
Mental health and motherhood
-
Life after trauma
-
Empowering women and emotional recovery
She’s represented by speaking agencies that highlight her natural presence, emotional clarity, and vulnerability as strengths—qualities that make her relatable to a wide range of audiences.
This stream is still developing but has long-term earning potential, especially as she grows her presence in the wellness and women’s empowerment space.
5. Charity Work – The Azaylia Foundation
Personal Earnings: £0 (Voluntary Role)
Safiyya co-founded The Azaylia Foundation with ex-partner Ashley Cain to support families of children battling cancer. Since its inception, the foundation has raised hundreds of thousands of pounds for cancer research and treatment access, including over £215,000 in 2023 alone.
But—and this is important—Safiyya does not earn anything from the charity. According to public filings and the foundation’s statements, both she and the other trustees serve in an unpaid capacity.
Still, this work builds her personal brand, creates goodwill, and opens doors for media and brand collaborations. It also connects her deeply with communities and organizations, which may have indirect benefits for her visibility and personal mission.
| Net worth in 2024 | $1.3 million |
| Net worth in 2023 | $1.1 million |
| Net worth in 2022 | $1 million |
| Net worth in 2021 | $0.8 million |
| Net worth in 2020 | $0.3 million |
Car collection
